Terenia Taras - Blog


18th June 2017
Hollywood Helps Increase Brand Awareness For Beverly Hills Formula

Hollywood Helps Increase Brand Awareness For Beverly Hills Formula

Oral hygiene experts, Beverly Hills Formula, teamed up with Paramount Pictures for the launch of the new Baywatch Film staring Zac Efron and Dwayne ‘The Rock’ Johnson. This six-month PR initiative helped raise brand awareness and increase sales of special promotional packs which offered consumers an opportunity to win an exclusive trip to Miami for two people courtesy of Paramount Pictures. As well as promotional packs and in-store promotions within 780 Superdrug stores throughout the UK. Beverly Hills Formula invested in a separate commercial to help promote the film and the call to action drove thousands of viewers to Beverlyhillsformula.com […]
15th June 2017
Trevor and Brian

10th Anniversary of the Optix Software Annual Conference

This year marked the 10th anniversary of the Optix Software Annual Conference and there could be nowhere more fitting to celebrate than the luxury five-star Celtic Manor resort in Newport, Wales. To mark the occasion there was a fantastic line-up of speakers opening with Sir Ranulph Fiennes OBE, often described as the World’s Greatest Living Explorer. He astounded everyone with tales of his life-threatening expeditions as the first man to reach both poles by surface travel, was the first to cross Antarctica unsupported and the oldest Briton to climb Everest. If that weren’t enough, he’s also run seven marathons on […]
15th February 2017

Iconic Whitening Brand Launches New Range in Dubai

Beverly Hills Formula teeth whitening brand launched a NEW Professional Whitening range at the Dubai Dental Show. The Professional White range was showcased to thousands of international oral hygiene professionals during the three-day International Dental Conference & Arab Dental Exhibition AEEDC (7-9 February 2017) at the Dubai International Convention Centre. The new Beverly Hills Formula (BHF) range includes, Black Pearl whitening toothpaste, Pink Pearl Sensitive whitening toothpaste, Precious Pearl Enamel remineralising toothpaste and Fresh Pearl mouthwash containing chlorhexidine and xylitol to combat bad breath and neutralize the bacteria. In addition, is their first Professional White teeth whitening kit consisting of […]
15th February 2017

Independent Optician Group Wins Industry Award

It’s been a great month for Lunettes Opticians which has not only won the Young Practice of the Year in the Association of Optometrists Awards. They have also been shortlisted for the Enhanced Optical Service Award by Optician Magazine. Lunettes Opticians in Ruskington scooped the Young Practice of the Year award which celebrates practices established within the past five years that fill a need in the community and demonstrate drive and flair in establishing, growing and retaining a strong customer base. Tushar Majitha, Optometrist and managing director of Lunettes Opticians, which has practices in Sleaford, Ruskington and Grantham in Lincolnshire, […]
1st April 2016

Highlights of Terenia Taras PR 1st Business Birthday

It’s been an incredible first year in business and we couldn’t have wished for a better start. Not only did we double the accounts in the first year, much more importantly, we achieved some great success stories for our clients, including award wins, national media coverage, TV and radio exposure and organised some really fun, high-profile events. center #505050 Re-Enhance Face and Body Clinics Daily Mail coverage – Equivalent advertising cost over £45,000 Click Here to See center Marie Clare coverage, 202,127 monthly circulation Dr FAB programme featuring Dr Martin Kinsella. Achieved regional TV exposure TY825-rklF0 700 600 #505050 Cardamom […]
30th March 2016

William Hague was the big draw at the Optix conference

The Optix Software annual business conference is always a great event with world-class speakers and personalities taking to the stage to entertain and enlighten hundreds of Optix customers. This year was no exception with former Conservative leader William Hague pleasantly surprising everyone with how charismatic and funny he actually is, especially for a politician! William Hague opened his talk on Budget day by recounting a humorous story when he, along with the then Chancellor Norman Lamont, smuggled a bottle of Highland Park whiskey out of 11 Downing Street in the Budget Box that was held up in front of national […]
10th March 2016

PR Then and Now

Thank-you to InkHouse PR from across the pond for creating this great infographic  
3rd December 2015
Terenia Taras / PR Consultancy / Yorkshire/ United Kingdom

Should we all be social media experts?

It would seem that the world and his dog are all social media experts, but I am not ashamed to say, I’m not one of them. Previously during the housing boom, anyone who owned a home and had picked up a paintbrush was suddenly a property developer. Now it seems, anyone and everyone who owns a website are social media gurus. Social media and SEO have become synonymous with success in the digital age we live in, but my point is, do we all need to be experts individually to be successful within our businesses? It’s most definitely important to […]
3rd December 2015
Terenia Taras / PR Consultancy / Yorkshire/ United Kingdom

PR and Journalism in a Digital World

In the past there was always a definite divide between PR and journalism, but over the years as the decline in newspaper sales and jobs has continued there are even more journalists moving into PR, marketing and digital roles. In the past PR was seen as a fluffy role performed by those who wouldn’t be able to cut-it on Fleet Street. Even from a regional paper’s perspective, press releases sent from PR companies ended up being spiked simply because, frustratingly, they didn’t even contain the basics – who, what, why, when and where? And for a journalist in a busy […]